As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Do you remember when the internet was just coming alive, and companies were beginning to have their first generation websites built. There wasn’t a whole lot of flash or interactivity, but it was much like a digital marketing brochure. The first companies to get involved on the internet were nothing less than progressive.Today, the concept of starting a business without a website is completely inconceivable. Having an internet presence is critical a company’s success in the computer age. If you’ve been in the business realm for any length of time, you learn about SEO, website traffic, back links, and driving prospective customers to your site, and how the law of large numbers increases your conversion ratio. In a nutshell, if you don’t get the prospect to your web page, you can’t close them.Enter main stream social media. For the small business owner, this is truly the answer to your marketing prayers. When you engage potential customers on Facebook, Twitter, LinkedIn, YouTube and a WordPress Blog, you increase traffic to your company web page, peak their interest in your products or services and create an atmosphere in which word-of-mouth advertising takes hold, and your brand can become famous.Why Social Media? Why Now?• Facebook has more than 500 million active users. If it were a country, and we filled it with all of the users, it would be the third largest country in the world.
• Twitter adds approximately 300,000 new users per day.
• YouTube surpasses Two Billion video views per day.
• LinkedIn has 50 Million members worldwide.
• More than 100 million users are actively accessing Facebook through their mobile device.
• Twitter experienced a 347% jump in mobile browser usage.
• 30.8% of smartphone users are accessing social media through their mobile device.
• More than 35 million Facebook users update their status daily.What does it all mean?• Users are talking about your brand online – if they find you.
• If you don’t manage a successful social media marketing campaign, your competitors will.
• Social media is a powerful viral marketing tool, that quickly reaches a large audience.
• Social media is part of PR/Branding/Marketing. Companies are reducing out-bound strategies and increasing their social media budgets because it produces results.Now is the time to have a strong social media presence.While many businesses have already started on their social media journey, there are so many more who have not yet entered the arena. There are multiple reasons why:
lack of a quality strategy
no design experience
not enough time to manage everything
don’t know how to get started
no marketing budget
There can be other reasons, but none are relevant. Think back to our first example; having a website built back when the internet was new. Do you think any of the companies who opted out of having a website are still in existence? I believe you would be hard pressed to find even one. Back in 1995, corporations, partnerships and sole proprietorship’s had a choice to make. If they chose not to join the computer generation, they made the decision to become extinct.At this very moment, we are on the edge of a similar situation. You will choose to join the social media revolution, or you will watch your competitors surpass you in the race for customers.Focus on the Social Media that has the largest number of users.Is your business still listed in the Yellow Pages? There was a time when every company paid for a listing in their local phone book. At that time, most homes had a land-line phone, and all of those individuals received a phone book on an annual basis.Advertising and marketing has always been about determining who your target customer is, figuring out what they read and getting your message in front of them. With social media, you provide your prospects with great content that peaks their interest. You get a consistent and regular message out to them that aligns with your brand. You keep them coming back for more by engaging them.The problem is there are massive numbers of social networks on the web. While you may want your business to participate in all of them, that’s not a practical objective nor is it necessarily going to be profitable. You want to get the “most bang for your buck.” This means it is necessary to create a quality social media strategy for your business that focuses on the most impactful networks in 2011.We briefly went over the industry trends earlier. The most powerful social networks for your professional presence are Facebook, LinkedIn, Twitter, YouTube and Blogs. Some so-called experts may argue that other networks are close behind, or that certain industries are best suited for other social media. The truth is if you incorporate all five of the top social sites together with a quality business website and integrate your strategy across your company – you will be a formidable competitor in your industry.What attracts a new audience quickly?Having a social media account like Facebook, LinkedIn, Twitter, YouTube or a Blog is important, but it’s really only the first step in a process. As a business owner, you must filter regular updates and on-going content in to each of your major social networks. Combining quality content, engaging discussion with consistency will enable you to build the highest volume of “fans” in the shortest amount of time.As you build a fan base on Facebook, you have the ability to send out regular messages to your fans. To build you other social networks, simply include an invitation to connect on LinkedIn, or to follow your YouTube channel. Have a plan. Work your plan. See results.